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Overview

Create custom AI avatars for hyper-personalized sales videos and user-generated marketing content.

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How it works

1

Create a Clay account

Go to clay.com and create an account
2

Create a Clay Table

  • Open your existing table or create a new People Table
  • Click Add enrichment
  • Search for Captions: Generate video
3

Generate your videos

  • Select Clay-managed account
  • Select your Creator Avatar
  • Write your script and use / to insert a column like “full name”
  • Click Continue to add fields
  • Toggle on Video URL
  • Click Save and run
4

Retrieve your videos

  • Your videos will take a few minutes to generate. Once complete, they’ll show in a new column which you can preview.
  • Additionally, you can add another enrichment to automatically email these videos to your customers.

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API & Pricing

You have two options to pay for the generated videos
  1. Clay Credits: In Step #3, simply use your Clay-managed account and use your Clay Credits. To learn more about Clay pricing, please visit clay.com/pricing
  2. Captions Credits: In Step #3, paste your Captions API Key. To generate your API key and purchase credits, visit desktop.captions.ai/api (Note: This feature is coming soon)

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AI Twins

If you’d like to generate your own AI Twin and use it in your videos, please learn more here. (Note: This feature is coming soon)
Last modified on January 27, 2026